We all only have a finite amount of energy each day. The way we spend it determines how successful we are.
Massive effort = Massive results, right?
If I want to write a book, I have to use my energy writing.
If I want to learn how to publish, how to market, how to grow, then I have to seek out resources, study, and get tips from pros.
I can’t help but think that massive energy can be spent in all the wrong places. I could have great intentions and work really hard on something only to have it all end or unravel no matter how many times I keep trying.
A rule of thumb is the 20/80 rule – 20% effort or input should lead to 80% output or results. One way to do this is to schedule posts in advance that simultaneously share to many social media platforms to maximize your fan base. Another example is using email campaigns to post every day to effectively and automatically remind people about your products or services while simultaneously giving them free goodies and deadlines to sign up for or buy more stuff.
If I am truly learning, then I won’t retry a failed attempt and will instead try something different. Even if the massive effort ends, it is a step towards the ultimate goal.
Two of the pros I subscribe to seem to be saying the same thing; to focus your energy without distractions and work smarter, not harder.
I have had these moments of “flow” before where I get a massive amount of work accomplished in a small amount of time.
They ask us to dream big and then act big. The dreams they had were just ideas, but instead of running from them or convincing themselves that they were frivolous, they actually tried to make them come true. They contacted people to ask questions and gain permissions. They researched sponsors, shared their dreams, gained support, and did something cool.
What cool things can I do this year? What about you?